It is a common statement I hear from business owners when I ask them about their website or social media content..."It's not up to date and it's my fault, I just don't have enough time and I should be sending content!" Sound familiar? Well if you have a marketing business managing your website and social media, coming up with ideas for content and developing a content strategy should be what you are paying them for. Marketers stay up to date with their clients, always looking for better ways to improve that businesses customers experience for example; a client just added themselves to Instagram, I manage their website so I suggest that they add the social icon to the website and connect the two.
A professional marketer knows how to create and develop exciting content, keeps up to date with technology , taking the pressure off the business owner. No blame game here! A Great Marketer is always working for your business!