Does it matter what the weather is outside when you posting content on social media? YES! Customer buying is directly driven by the weather, so when you are creating content for social media make sure you are flexible to reschedule your postings to reflect the weather. For example: If you are selling clothing, don't post about new socks on a day that you know the weather is going to be 35 degrees.
Have content already saved so that you can easily move it around. It does matter!